Book Finished: May 10th, 2015
Though we’ve never met or even spoken, Heather Mansfield is an old friend of mine.
While putting together my literature review for my thesis in the fall of 2013, I had difficulty finding books that focused on research related to nonprofits and social media. My adviser suggested I look into “best practices” books and how-to guides instead. There were only a few titles available, and one that was repeatedly recommended as “the” guide for nonprofits – Social Media for Social Good by Heather Mansfield.
Over the next 5 months, I skimmed through, read and re-read, stared at, and fell asleep on top of this book more times than I can remember. It helped shape my eventual list of best practices that I put together from my research.
Now that my thesis has been done and defended for some time, I thought it would be interesting to go back and read through Mansfield’s work again, this time in the eyes of a professional rather than a student.