Book Review | Leave Your Mark – Aliza Licht

leave your mark by aliza lichtLeave Your Mark by Aliza Licht

Book Finished: August 2015

Rating: 5/5


This book was a breath of fresh air, right when I needed it the most.

Written by one of the most influential women in fashion and social media, Aliza Licht, this book covers how to launch your career, what challenges to expect along the way, and how to utilize social media platforms to their full capabilities. Licht was the voice behind the well known Twitter account @DKNYPRGIRL, which provided an anonymous look into the world of fashion public relations. The account was a major game changer in terms of what it means to be a brand on social media, and set the standard for engagement and interaction techniques.

As a PR girl myself, Licht is someone I greatly admire, even if my main interests aren’t in fashion. I’ve interacted with her on Twitter before, and she is approachable, kind, and engaging. She mentions in the beginning of the book that she is very interested in being a a mentor, and publishing her book was a major part of that goal. In my current job search, I’ve been able to network with some wonderful women in the Portland area, and was able to add Licht to my list of mentors after finishing her book.

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Book Review | Social Media for Social Good – Heather Mansfield

nonprofit social mediaSocial Media for Social Good by Heather Mansfield

Book Finished: May 10th, 2015

Rating: 5/5


Though we’ve never met or even spoken, Heather Mansfield is an old friend of mine.

While putting together my literature review for my thesis in the fall of 2013, I had difficulty finding books that focused on research related to nonprofits and social media. My adviser suggested I look into “best practices” books and how-to guides instead. There were only a few titles available, and one that was repeatedly recommended as “the” guide for nonprofits – Social Media for Social Good by Heather Mansfield.

Over the next 5 months, I skimmed through, read and re-read, stared at, and fell asleep on top of this book more times than I can remember. It helped shape my eventual list of best practices that I put together from my research.

Now that my thesis has been done and defended for some time, I thought it would be interesting to go back and read through Mansfield’s work again, this time in the eyes of a professional rather than a student.

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Tuesday Tidbits

This month is flying by. With the sunshine, summer plans, and job hunt, I am feeling more optimistic than I have in quite awhile. When I’m feeling optimistic, I tend to feel more creative and more interested in trying my hand at some new crafts, recipes and ideas.

Pinterest is my favorite site for inspiration. I now have over 5k pins across all of my idea boards, so I have tons to try! I do try to test things  I come across on Pinterest often, so that I’m not just mindlessly pinning (although I won’t even claim to having used all 5k pins 😉 ). You can check out my full Pinterest account here.

This week’s Tuesday Tidbits features some of the Pinterest links I’m looking forward to trying soon.

What I’m Loving This Week: Pinterest Ideas

→ Soon, I will be registering my car in the state of Oregon and getting new plates. The current Wyoming plates on my car have been there for over 11 years, and are vanity plates, so I’m little sad about it! I’m thinking of re-purposing them into a coat hanger like this one to keep them in my home.

→ Now that we have spruced up our tiny backyard, I’d love to make these adorable book bricks to add some life to the garden area.

garden crafts

Image via HomeTalk

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Book Review |101 Social Media Tactics for Nonprofits: A Field Guide – Melanie Mathos and Chad Norman

social media for nonprofits101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman

Book Finished: June 8th, 2015

Rating: 3.5/5


I skimmed, re-skimmed, and more thoroughly read this book several times over the course of my thesis research. In that perspective, it was fascinating to complete a literature review of what experts said, and then see the similarities and discrepancies of what those in the mental health nonprofit community said about the tactics that work for them. Now that I have my research complete, and was able to read this book again, it was an interesting look at how traditional media tactics carry over into new media.

Published in 2012, one review I came across of this text said simply, “does what it says on the tin.” That’s a pretty honest review of this book. It does have the promised 101 tactics, but they are found in smaller, easy to consume tidbits with occasional research backed notations. There isn’t much scientific reasoning given for a lot of that tactics, but there doesn’t have to be.

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Reading List | June 2015

I can’t believe it’s already June!

This means it’s already time for one of my best friend’s wedding, I’ve lived in Portland for 3 and a half months, and I’m ready to share my third monthly reading list on this blog.

The past month brought a few bumps in the road when it comes to reading. I haven’t been able to complete my May list yet. Part of this is due to my inability to get my hands on a copy of The Girl on the Train. I love having the library so close to home, but unfortunately, the book is still very popular. There are near 400 copies across the entire metro library system, and the wait list is still massive. As of this morning, I am number 531 on the waiting list. It’s going to be a while before a copy gets to me.

So, as soon as I am able to actually read it, you can expect a review here. This month’s list is a bit smaller while I continue to work on catching up for May.

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Book Review |Social Change Anytime Everywhere – Allyson Kapin & Amy Sample Ward

nonprofit social mediaSocial Change Anytime Everywhere by Allyson Kapin & Amy Sample Ward

Book Finished: June 3rd, 2015

Rating: 4/5


I had the opportunity to read a good deal of what’s available book-wise in the realm of social media and nonprofits during my thesis research. When I recently began a volunteer social media project for a local nonprofit, I looked to those same resources. I found some familiar titles, and searched for more recent information. Though not “recent,” it seems I missed this book in my research before. It may not have added anything groundbreaking to my particular research (more books aren’t necessarily better), but as a how-to manual, it’s a great read.

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summer reading list

Reading List | May 2015

Welcome to the May reading list at Intrusions of Beauty!

I love libraries, and love that they provide free reading material to the community. Literacy is something I’m passionate about, as well as making sure the next generation appreciates and loves reading. The local library near our house has become a wonderful resource for me. It’s free, within walkable distance, and has access to all the libraries in the county if they don’t happen to have what I’m looking for. Kevin and I have even enjoyed an afternoon reading and drinking coffee in one of their reading rooms with a gorgeous view of the surrounding area.

As I wrap up reading and reviewing April’s books, I have an awesome list to look forward to this month – most of which are library books.  I have another classic to check off my list, and a few books that I plan on using to help me with my latest volunteering project. I’m working with a wonderful nonprofit on growing their social media, and I’ve found a few books to give me some new ideas and tactics – one of which I used for my thesis last year! I’m looking forward to reading it again with a new perspective.

Reading List | May 2015

 

  • A Storm of Swords (A Song of Ice and Fire #3) by George R.R. Martin || After last month’s The World of Ice and Fire, I’m ready to dive back into this series. Since I’ve seen the show through season 4, I have a pretty decent idea what’s coming up in this volume ( where I last left off, I hadn’t even reachea storm of swordsd the Red Wedding, so that should be “fun” to relive in print!). It has been interesting to see the differences between the show and novels, and I expect new details and side plots that didn’t make it to TV in this one too. Now, if I can just get Kevin caught up through season 4 of the show, we can start in on season 5!

 

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