Book Finished: August 2015
This book was a breath of fresh air, right when I needed it the most.
Written by one of the most influential women in fashion and social media, Aliza Licht, this book covers how to launch your career, what challenges to expect along the way, and how to utilize social media platforms to their full capabilities. Licht was the voice behind the well known Twitter account @DKNYPRGIRL, which provided an anonymous look into the world of fashion public relations. The account was a major game changer in terms of what it means to be a brand on social media, and set the standard for engagement and interaction techniques.
As a PR girl myself, Licht is someone I greatly admire, even if my main interests aren’t in fashion. I’ve interacted with her on Twitter before, and she is approachable, kind, and engaging. She mentions in the beginning of the book that she is very interested in being a a mentor, and publishing her book was a major part of that goal. In my current job search, I’ve been able to network with some wonderful women in the Portland area, and was able to add Licht to my list of mentors after finishing her book.