Book Review | Social Media for Social Good – Heather Mansfield

nonprofit social mediaSocial Media for Social Good by Heather Mansfield

Book Finished: May 10th, 2015

Rating: 5/5


Though we’ve never met or even spoken, Heather Mansfield is an old friend of mine.

While putting together my literature review for my thesis in the fall of 2013, I had difficulty finding books that focused on research related to nonprofits and social media. My adviser suggested I look into “best practices” books and how-to guides instead. There were only a few titles available, and one that was repeatedly recommended as “the” guide for nonprofits – Social Media for Social Good by Heather Mansfield.

Over the next 5 months, I skimmed through, read and re-read, stared at, and fell asleep on top of this book more times than I can remember. It helped shape my eventual list of best practices that I put together from my research.

Now that my thesis has been done and defended for some time, I thought it would be interesting to go back and read through Mansfield’s work again, this time in the eyes of a professional rather than a student.

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Book Review |101 Social Media Tactics for Nonprofits: A Field Guide – Melanie Mathos and Chad Norman

social media for nonprofits101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman

Book Finished: June 8th, 2015

Rating: 3.5/5


I skimmed, re-skimmed, and more thoroughly read this book several times over the course of my thesis research. In that perspective, it was fascinating to complete a literature review of what experts said, and then see the similarities and discrepancies of what those in the mental health nonprofit community said about the tactics that work for them. Now that I have my research complete, and was able to read this book again, it was an interesting look at how traditional media tactics carry over into new media.

Published in 2012, one review I came across of this text said simply, “does what it says on the tin.” That’s a pretty honest review of this book. It does have the promised 101 tactics, but they are found in smaller, easy to consume tidbits with occasional research backed notations. There isn’t much scientific reasoning given for a lot of that tactics, but there doesn’t have to be.

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Book Review |Social Change Anytime Everywhere – Allyson Kapin & Amy Sample Ward

nonprofit social mediaSocial Change Anytime Everywhere by Allyson Kapin & Amy Sample Ward

Book Finished: June 3rd, 2015

Rating: 4/5


I had the opportunity to read a good deal of what’s available book-wise in the realm of social media and nonprofits during my thesis research. When I recently began a volunteer social media project for a local nonprofit, I looked to those same resources. I found some familiar titles, and searched for more recent information. Though not “recent,” it seems I missed this book in my research before. It may not have added anything groundbreaking to my particular research (more books aren’t necessarily better), but as a how-to manual, it’s a great read.

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