Book Review | Leave Your Mark – Aliza Licht

leave your mark by aliza lichtLeave Your Mark by Aliza Licht

Book Finished: August 2015

Rating: 5/5


This book was a breath of fresh air, right when I needed it the most.

Written by one of the most influential women in fashion and social media, Aliza Licht, this book covers how to launch your career, what challenges to expect along the way, and how to utilize social media platforms to their full capabilities. Licht was the voice behind the well known Twitter account @DKNYPRGIRL, which provided an anonymous look into the world of fashion public relations. The account was a major game changer in terms of what it means to be a brand on social media, and set the standard for engagement and interaction techniques.

As a PR girl myself, Licht is someone I greatly admire, even if my main interests aren’t in fashion. I’ve interacted with her on Twitter before, and she is approachable, kind, and engaging. She mentions in the beginning of the book that she is very interested in being a a mentor, and publishing her book was a major part of that goal. In my current job search, I’ve been able to network with some wonderful women in the Portland area, and was able to add Licht to my list of mentors after finishing her book.

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Tuesday Tidbits: Tech

Welcome back to Tuesday Tidbits at Intrusions of Beauty!

Yesterday, I found out that I was accepted to the Django Girls’ upcoming workshop in Portland. Django Girls is an organization focused on providing free workshops to women interested in learning programming. The goal is to create more women coders, and provide new, tangible career skills. The workshops are only able to accept a limited number of participants, so you have to apply. I’m very excited that I will be participating next month! The workshop will cover building a website with Python and Django.

In honor of this opportunity, this week’s Tuesday Tidbits is tech news and goodies focused. Have a great week!

What I’m loving This week: Tech

→ Over at TechCrunch today, there’s an interesting article on Facebook messenger reaching 1 billion downloads on Android devices alone. Not bad for an app that caused unbelievable annoyance and outrage when it first launched.

→ As someone who is in perpetual state of irritation with my devices’ battery life, I am all for this potential wi-fi charging technology.

 

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→ I got this skin for my laptop 2 years ago, and I have never stopped loving it.

→ Wired has a good discussion on why open-sourcing is no longer optional. Even for giants like Apple.

→ Check out this awesome GIF of every Iron Man suit from the Avengers/Iron Man films.

 

intrusions of beauty

Tuesday Tidbits: Career Search Tips

Now that Memorial Day Weekend is done, it’s time to launch back into the week! As many of you know, for me, this currently does not mean going to a 9-5 job.

The 1 year anniversary of graduating with my master’s degree has come and gone, and I am still without employment in my field. Granted, a good portion of that time was dedicated to planning for and eventually executing a move away from Wyoming, and I haven’t been idle the whole time! I’ve been doing freelance and volunteer work, both of which have grown my portfolio and helped me continue  to fine tune my skills.

As I push on in my career search, I’ve come across some great advice in various places on the internet. I’ve also had plenty of opportunity to discover what absolutely does not work, and some things that do help on the job hunt. This week’s Tuesday Tidbits post is dedicated to some awesome career search related content!

What I’m Loving This Week: Career Search Tips

→ One of the biggest challenges I face before relocating was letting employers know that my out of state address wasn’t going to be a hindrance, that I was ready to relocate, and I wanted this particular job. Careerealism has a great post on  tips for achieving this.

→ Unfortunately, in my job hunt, I’ve had a few major disappointments where I had awesome interviews, progressed until the last round of hiring, and then did not get the job. DailyWorth (one of my FAVORITE websites) has a fantastic roundup of why this happens.

→ In order to build my network out here in Portland, I have been working on scheduling informational interviews with PR agencies and professionals in this area. My second one is tomorrow afternoon! This Forbes article has advice for setting these up.

→ For my fellow PR young professionals – check out the PRSA’s entry-level employment center.

→ Fellow blogger Bernandine has a recent post that really resonated with me. I’ve been feeling a bit hopeless about my career, and her post on remembering that this state is temporary was the boost I needed.

→ And a little sweet kitty face never hurts morale, either:

cute cat

Detective Mittens “DM”

 

intrusions of beauty

 

A New Year’s Reflection

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The Sunny Isles skyline

New Year’s 2015 started in a very different place for me than New Year’s 2014 did – both in physical location and mind. A year or so ago, I was in an adorable mountain lodge in Estes Park, Colorado watching the ball drop on TV and the snow flutter outside with my handsome boyfriend. This year, the handsome boyfriend was still there (fortunately for me, I found someone who actually enjoys keeping me around, and loves traveling as much as I do), but my bare feet were in the sand as I watched fireworks burst and fall into the Atlantic Ocean in Miami, Florida. A year ago, I was stressed out about how impossible finishing my thesis seemed; now, I’m stressed out about how impossible finding a job in my field in a location I actually want to live in permanently seems. The past several months have not been the best. Both Kevin and I have gotten very close to getting more than one job, only to watch them slip through our fingers. Since this past April, I have applied for well over 100 jobs, and had some form of positive contact from a grand total of 5. I greatly dislike the snow, and had certainly not planned on spending another winter in Wyoming. Added all together, it makes for a pretty desperate, overwhelming feeling. After watching the New Year come in on the beach, and Kevin and I were back in our hotel room, I had a somewhat encouraging epiphany that I shared with him. This year is the year we move. We know for sure now that it wasn’t 2014. With 12 months ahead of us, this has to be the year we get jobs and move. In the coming weeks, I have a lot of thinking to do on how to make sure this gets done. Maybe this means we just keep plugging along and applying for jobs. Maybe this means we just move without a job and try our luck that way. I don’t know for sure yet, but I have to choose to focus on the positive aspect of one way or another, this is the year. Kevin is big on making New Year’s resolutions, and I don’t think I have ever come across someone as dedicated to keeping them as he is. The only resolution I made in 2014 was to read 50 books, and I read … 13 (thanks, grad school). Kevin was able to look back on the resolutions he made and note that he met nearly all of the goals he’d set. Together, we each set 5 resolutions for 2015, wrote them down, and signed them. Hopefully I can find a bit of his motivation and stick to mine as well. My resolutions:

  • Read 50 books (might as well give this another shot)
  • Move to the Pacific Northwest (one of the most interesting things about 2014 was how my
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    My resolution partner

    goal went from California to Oregon/Washington. California has not been ruled out, but there are many pros to going a bit farther north.)

  • Meet my goal body fat percentage (I have been slowly building back up the healthy habits that grad school and a finally-fixed back injury erased. I like to focus on body fat % more than a specific number on the scale.)
  • Learn 3 songs on my guitar/reach at least a moderate fluency in Spanish (learning goals got lumped in a 2-for-1 resolution)
  • Get a job in my field  using my degree

Do you make resolutions at all? And if you do, do you periodically check in to see how you’re doing with them?